Higgsfield hits $5.4B valuation on $400M Series B as enterprise video AI revenue reaches $700M
The two-year-old AI video platform, founded by ex-Snap executive Alex Mashrabov, has quadrupled its valuation in eight months as business customers overtake consumers on its books.
Higgsfield closed a $400 million Series B at a $5.4 billion valuation on Monday, quadrupling the $1.3 billion mark it hit only eight months ago and lifting annualized revenue from $20 million a year ago to $700 million this month. DST Global led. Tribe Capital, Growth Equity at Goldman Sachs Alternatives, Smash Capital, Fifth Wall, Valor Capital, Intel Capital, Liberty Global Tech Ventures, Mirae Asset Capital and NTT DOCOMO Ventures joined, alongside existing backers Accel, Menlo Ventures and GFT Ventures.
The 35x revenue jump is one number. The more revealing one is the mix shift underneath it. As of January, business customers accounted for less than a quarter of sales. Today Higgsfield says it powers visual production for 390 Fortune 500 companies. A platform that began life adjacent to consumer creator tooling has, in roughly seven months, repositioned itself as marketing infrastructure.
Founder Alex Mashrabov is explicit about the arc. “At Snapchat, the face filters I built were primarily used by teenagers for entertainment. At Higgsfield, we are transforming how larger businesses run marketing campaigns,” he told the Financial Times. Mashrabov previously co-founded AI Factory, the computer vision firm Snap acquired in 2019, and the through-line he’s drawing is the migration of generative video from novelty to line-item ad spend.
The mechanics are legible. In May 2026 the company rolled out Supercomputer, its agentic product; in the three months after launch, users of Higgsfield’s agentic tooling grew 42-fold. Soul 2.0, its proprietary photorealistic model, targets fashion and editorial imagery with persistent characters, the specific pain point in AI-generated brand work. Third-party models sit alongside the house stack, including Google’s Veo 3.1. The platform now runs more than 20 million content generations a month across more than 30 million users in 238 countries and territories.
That valuation math implies roughly 7.7x forward on an annualized figure the company itself concedes is only weeks old. The comparison worth drawing isn’t to prior AI rounds but to the 2021 creator-economy cohort, where consumer virality also converted, briefly, into enterprise contracts before the incentive to churn revealed itself. What’s different here’s that the buyer isn’t a creator with a Stripe account. It’s a CMO with a quarterly campaign budget, and that customer doesn’t leave when the vibes shift.