Productivity

EZ Texting turns on RCS Business Messaging for 230,000 small-business customers, promising 3–7x the click-throughs of SMS

The Seattle SMS platform is rolling out branded senders, HD carousels, and in-message payments to a founder-heavy base — with automatic SMS fallback when a phone can't render the richer format.

By Esi Boateng· Productivity tools·2026-09-23·3 min read

Photo: Unsplash / Jamie Street — Person holding a smartphone displaying a text-messaging conversation

EZ Texting switched on RCS Business Messaging for more than 230,000 small-business customers on Sept. 22, promising 3–7x the click-throughs of standard SMS and giving founder-led sellers the same branded, interactive inbox once fenced off for enterprise buyers.

The feature set is the point. Verified sender identities with logos and badges, HD carousels of up to ten cards, media attachments up to 100MB, tappable buttons, chatbot hooks, in-message payments, and, the detail that makes it deployable rather than aspirational, automatic SMS fallback when the recipient’s device can’t render the richer format. No developer required.

“With the launch of our new RCS Business Messaging, EZ Texting is finally empowering small and mid-sized businesses to move beyond the limitations of standard SMS. We are providing our 230,000+ customers with the same high-level tools once reserved for global enterprises, including branded chat, HD media, and interactive buttons, all without requiring a dedicated developer,” said Vijesh Shah, CEO and Co-Founder of EZ Texting.

The timing isn’t accidental. U.S. RCS penetration sat at 4–5% before Apple’s iOS 18 rollout added support on the iPhone side; Juniper Research data cited by Infobip puts the post-rollout figure at roughly 70%. Infobip recorded 311% growth in RCS traffic across its platform in 2025, with retail and e-commerce campaigns switched to rich cards seeing a 30% lift in click-throughs and read rates landing between 73% and 92%. The channel got legible to the American consumer’s phone in a single OS update, and the platforms are moving into the space that opened.

For a founder running SMS blasts today, the practical shift is that the same subscriber list becomes a storefront: product carousels, buy buttons, appointment flows, all inside the native messaging app. Business.com’s August review noted that EZ Texting had already stacked AI messaging tools and a drag-and-drop Workflows builder alongside its RCS work, so this launch reads less as a pivot and more as the completion of an automation stack the company has been assembling in public.

What the announcement doesn’t include is pricing for RCS traffic, carrier-approval timelines for verified sender registration, or first-party conversion data from actual EZ Texting customers. Those are the numbers that’ll decide whether 3–7x survives contact with the market.

Sources